Hollywood Meets Autonomous Cars
Hollywood has prepped us for the autonomous car. It’s just that the message was subtle and it took a while to register.
In countless movies and shows, we witness the ultra-wealthy whisked away in black limousines and chauffeured vehicles…to consummate cliff-hanging phones calls and business deals from the back seat. Another vivid Hollywood image is of stretched limos and tricked out Hummers occupied by jubilant rock stars and celebrities. Inside the blackened windows, we imagine an ongoing party replete with food, drinks, and more.
It is not clear that image of the black car or the stretched limo well describe our future autonomous cars, but they do provide context. In fact, a recent Ford motor executive commented on a future that looks like the movies. At the 2015 LA auto show, Sheryl Connelly, said the future cabin could become a productivity capsule, helping people move with their office. Or, she noted, the car could be a place that shields people from incoming calls and email, where they relax in comfort until they reach their destination.
Millennials and Baby Boomers are “miles apart” in their expectations for self-driving cars. A Carnegie Mellon survey polled 1,000 respondents respondents about what they would do with the free time when the car took over the driving duties. Baby Boomers said they would read more. It is noteworthy that older respondents said they’d appreciate the increased safety provided by self-driving cars, especially at night, in heavy traffic, on unfamiliar roads or on the highway.
Younger people had a different take: they dreamt of hosting mobile parties, eating lunch in the car, putting on makeup, and, of course, doing work. Perhaps the youngest Millennials watched a lot of Hollywood movies. Or, perhaps they saw the future and decided to claw back 50 minutes a day.
The average commute time in the U.S. is 25 minutes. This does not include additional minutes spent searching for a parking space, parking, and walking the final leg. And, at the end of the day the commuter turns around and does it all again….Often in a slog of afternoon or evening traffic.
This has not gone unrecognized. A recent report, circulated at the LA Auto Show, suggests that there is a relationship between time spent in congestion and interest in autonomous cars. In India, 85 percent of the surveyed population saw themselves using autonomous cars, while this figure in the US was 40 percent. People in crowded cities where parking space is scarce, waste hours in traffic each day, so they see the immediate benefits of the autonomous car. Note that the actual sample and statistics for the survey are not provided in the link.
Baby Boomers, a generation that celebrated driving, have routinized the commute- and found “audio” things to pass the time. They have been party to a succession of entertainment features, from over-the-air radio, 8-track cassettes, CB radio, CD players, and now, Sirius radio over the Internet. But the phone, whether handsfree or handheld, has had more impact, and may accelerate the need for driverless vehicles. The National Safety Council’s annual injury and fatality report, “Injury Facts,” (2014) observes that the use of cellphones causes 26% of the nation’s car accidents,
Millennials have taken it one step further and sought transportation options that let them take their hands and eyes off the wheel.
This may partially explain why they are the first generation to delay getting their drivers’ license, and to favor urban areas and public transit. Millennials have been the first to embrace Uber and Lyft, although their elders (The Boomers) are now following suit. Millennials “get” the benefits of autonomous cars, particularly the environmental impacts. But, the driverless feature may be of greatest significance for anyone who uses the phone while driving, and for aging Boomers, the elderly, and the disabled.
It may take a while before government indexes – the measures that capture GDP and Productivity catch up with what we are doing in our cars. Maybe the mobile office will let people work an extra hour or two everyday, as the Millennials wish. Or, eat on the go, literally. Perhaps there will just be more time for games, downloads, and chat. If it turns out to be about entertainment, Hollywood will continue to inform us of entirely novel things we can do in the confines of a moving vehicle.